Economics
Partner margins, pricing models, and volume tiers
The Business Case
Partnership with 24CallDesk creates a new revenue stream with attractive unit economics. You buy at wholesale, sell at your own price, and keep the margin. The more customers you bring, the better your wholesale pricing gets.
This isn't just about adding revenue—though that matters. It's about creating stickier customer relationships and differentiating your offering from competitors who don't have this capability.
Pricing Structure
Wholesale Pricing
Your cost per seat decreases as volume increases:
| Monthly Seats | Per-Seat Cost | Savings vs. Base |
|---|---|---|
| 1-25 | $59 | — |
| 26-100 | $50 | 15% |
| 101-500 | $42 | 29% |
| 500+ | Custom | Contact us |
Seats are counted monthly. If your customer count fluctuates, you pay for what you use.
Suggested Retail Pricing
Partners typically price between $99-149/seat depending on their market and what's included. Some bundle it with other services; others sell it standalone.
| Your Price | Your Wholesale | Your Margin | Margin % |
|---|---|---|---|
| $99 | $50 | $49 | 49% |
| $129 | $50 | $79 | 61% |
| $149 | $50 | $99 | 66% |
You set your own pricing. These are examples, not requirements.
Revenue Projections
Example: 50-Seat Partner
| Metric | Monthly | Annual |
|---|---|---|
| Seats | 50 | 50 |
| Your price | $99 | $99 |
| Your cost | $50 | $50 |
| Gross margin | $2,450 | $29,400 |
Example: 200-Seat Partner
| Metric | Monthly | Annual |
|---|---|---|
| Seats | 200 | 200 |
| Your price | $119 | $119 |
| Your cost | $42 | $42 |
| Gross margin | $15,400 | $184,800 |
These projections don't include the retention benefits of bundled services, which typically reduce churn by 15-25%.
Hidden Value: Retention
When phone service is bundled into your offering, customers face switching costs beyond just finding another provider. They'd need to replace their entire communication infrastructure, port numbers, retrain on new systems. This friction meaningfully reduces churn.
Partners report that customers with bundled 24CallDesk service have 15-25% lower churn than customers without. On a 200-seat base with 5% monthly churn reduced to 4%, that's 24 fewer customers lost per year—worth tens of thousands in preserved revenue.
Getting to Volume
Start Small
Most partners begin with a pilot: 5-10 customers to validate the fit. This lets you refine your positioning, pricing, and onboarding before scaling.
Bundle Strategically
Consider which of your existing customers would benefit most. Target them first. Early wins create case studies for broader rollout.
Price for Value
Don't race to the bottom. Customers paying for AI-powered communication expect quality. Pricing too low signals commodity; pricing appropriately signals value.
Billing Options
You Bill the Customer
You handle invoicing and payment collection. We bill you monthly based on seat count. This gives you full control over the customer relationship and payment terms.
We Bill the Customer (Referral Model)
For referral partners who don't want billing complexity, we can bill customers directly and pay you a 10% recurring commission. Simpler, but lower margin.
Custom Arrangements
For partners with specific needs—enterprise accounts, unusual billing cycles, custom SLAs—we're flexible. Contact the partnerships team to discuss what works for your situation.
Email: support@24calldesk.com